PETA Activists. Part II
“The organization is known for its aggressive media campaigns, combined with a solid base of celebrity support: Pamela Anderson, Drew Barrymore, Alec Baldwin, John Gielgud, Bill Maher, Stella McCartney, and Alicia Silverstone have all appeared in PETA ads. Every week, Newkirk holds what The New Yorker calls a war council, with two dozen of her top strategists gathered round a square table in the PETA conference room, no suggestion considered too outrageous. PETA also gives a yearly prize, called the Proggy Award (for “progress”), to individuals or organizations dedicated to animal welfare or who distinguish themselves through their efforts within the area of animal welfare.
Many of the campaigns have focused on large corporations. Fast food companies such as KFC, Wendy's, and Burger King have been targeted. In the animal-testing industry, PETA's consumer boycotts have focused on Avon, Benetton, Bristol-Myers-Squibb, Chesebrough-Pond's, Dow Chemical, General Motors, and others. Their modus operandi includes buying shares in target companies such as McDonald's and Kraft Foods in order to exert influence. The campaigns have delivered results for PETA. McDonald's and Wendy's introduced vegetarian options after PETA targeted them; Petco stopped selling some exotic pets; and Polo Ralph Lauren said it would no longer use fur. Avon, Estee Lauder, Benetton, and Tonka Toy Co. all stopped testing products on animals, the Pentagon stopped shooting pigs and goats in wounds tests, and a slaughterhouse in Texas was closed down.
As part of its anti-fur action, PETA members have infiltrated hundreds of fashion shows in the U.S, Europe, and once in China, throwing red paint on the catwalks, and unfurling banners. Celebrities and supermodels have posed naked for the group's “I'd Rather Go Naked than Wear Fur” campaign — some men, but mostly women — triggering criticism from feminist animal rights advocates. The New Yorker writes that PETA activists have crawled through the streets of Paris wearing leg-hold traps and thrown around money soaked in fake blood at the International Fur Fair. They regularly engage in pie-throwing — in January 2010, Canadian MP Gerry Byrne compared them to terrorists for throwing a tofu cream pie at Canada's fishery minister Gail Shea in protest at the seal hunt, a comment Newkirk called a silly chest-beating exercise. «The thing is, we make them gawk», she told Satya magazine, «maybe like a traffic accident that you have to look at»”. –
Wikipedia Animal rights activistm, Heather Mills McCartney, gestures while leading a PETA celebration as retailer J.Crew ends fur sales on December 1, 2005 in Santa Monica, California. McCartney helped launch an 11-week boycott campaign with a protest outside J. Crew's Madison Avenue store in New York on September 12. Model Jodie Marsh launches a new Valentine's-timed advert for animal welfare group PETA, which features Marsh's body painted like a butcher's diagram of body parts, and the tagline “All animals have the same parts – have a heart, go vegetarian”, at Smithfield Meat Market on February 14, 2006 in London, England. Erin Maupin, part of a group of topless protesters, hands out leaflets outside the Spanish Embassy June 6, 2006 in Washington, D.C. People for the Ethical Treatment of Animals (PETA) held a protest titled “Running of the Nudes” to protest the annual running of the bulls in Pamplona, Spain. A Naked PETA member lies wrapped in cellophane and bloodied on large trays for Pro-Vegetarian demonstration in Covent Garden on August 17, 2006 in London, England. PETA EUROPE aims to demonstrate to shoppers that all animals are made of flesh and bone and feel pain and that eating meat is literally eating a corpse. Ice Skater Surya Bonali performs For PETA to denounce the massacre of baby seals in the Canadian Far North, on the skating rink of Asnieres-sur-Seine on January 31, 2007 near Paris, France.Singer Chrissie Hynde unveils a new graphic PETA advert showing a lamb subjected to the mulesing process against a tagline “Mulesing: Shear Cruelty”, at Circular Quay on January 31, 2007 in Sydney, Australia. The event is the latest effort in PETA's global campaign against mulesing and live-sheep exports, of which Hynde – currently on a national tour of Australia with her band the Pretenders - is an objector. Mulesing is a process whereby chunks of skin and flesh from lambs' backsides are shorn to prevent flystrike.A protestor displays a banner during an anti-fur protest by members of People for Ethical Treatment of Animals (PETA) during the Christian Lacroix fashion show as part of Paris Fashion Week Autumn/Winter 2008 on February 28, 2007 in Paris, France. Actress Pamela Anderson poses onstage with a large costume rabbit head after introducing PETA Chief Dan Mathews at the 12th Annual LA Times Festival of Books on the UCLA campus on April 28, 2007 in Los Angeles, California. Mr. Mathews, who was dressed in a bunny costume, subsequently read from his recently published “Committed: A Rabble Rouser's Memoir”. A member of People for the Ethical Treatment of Animals (PETA) protests by a tonne of horse manure outside of Gordon Ramsay's restaurant in Claridges Hotel on May 15, 2007 in London. The protest was called after celebrity chef Gordon Ramsay's food programme «The F Word», is to feature a horse barbecue. PETA models holding “Animal Skins Are A Fashion Felony” signs attend Mercedes-Benz Fashion Week held at Smashbox Studios on March 11, 2008 in Culver City, California. Actor Steve-O poses next to his Peta photograph during Mercedes Benz Fashion Week held at Smashbox Studios on October 16, 2007 in Culver City, California. PETA (People For The Ethical Treatment Of Animals) protestors dressed up in chicken outfits cross a road outside the Central Hall as they head to meet Al Gore on November 28, 2007 in London. PETA promote vegetarianism as a must for people who care about the environment. A model showcases designs on the catwalk from Urban Nomads by Jaeger Ng / Romantique Desinvolte by Isaac Yuen on the first day of Hong Kong Fashion Week Autumn/Winter 2008, at Hong Kong Convention & Exhibition Centre (HKCEC) on January 14, 2008 in Hong Kong, China. PETA (People for the Ethical Treatment of Animals) demonstrators against the use of farmed fur protest outside the Burberry store on New Bond street on February 13, 2008 in London, England.A young child waves at a pregnant women dressed only in knickers and posing as if she was a mother pig in a farrowing crate on February 28, 2008 in London, England. The PETA protest was urging shoppers to shun factory farmed meat on mother's day as a protest against cramped living conditions suffered by thousands of sows in Europe. Comedian Julian Clary poses outside St. James Palace with a PETA placard protesting at the use of Fur in Bear Skin hats on July 1, 2008 in London, England. View of a PETA protester on the runway at the DKNY Spring 2009 fashion show during Mercedes-Benz Fashion Week at The Tent in Bryant Park on September 7, 2008 in New York City. TV personality Kim Kardashian attends the unveiling of sister Khloe Kardashian's PETA “Fur? I'd Rather Go Naked” billboard on December 10, 2008 in Los Angeles, California. Campaigners for PETA (People for the Ethical Treatment of Animals) protest on London Bridge against Selfridges department store's sale of foie gras on February 12, 2009 in London, England. PETA is urging Selfridges to follow suit of other UK food retailers which have stopped selling foie gras due to the force-feeding of ducks and geese in its production. (L to R) Ashley Fruno, Shawn Mcrae and Park Ki-Hyun of People for the Ethical Treatment of Animals (PETA) hold banners against fur in front of SETEC on March 27, 2009 in Seoul, South Korea. Television personality Audrina Patridge unveils her new billboard for PETA on April 22, 2009 in Los Angeles, California. Playmates Jo Garcia and Jayde Nicole attend the PETA's Annual Capitol Hill Veggie-Dog Lunch at Rayburn House Office Building Courtyard on July 15, 2009 in Washington, DC. Tattooed model and PETA supporter Dani Lugosi protests against the wearing of wear with a sign saying “Ink Not Mink” at Pitt Street Mall on November 24, 2009 in Sydney, Australia. The protest is intended to draw attention to the suffering of animals on fur farms for the manufacture of fur coats. People for the Ethical Treatment of Animals (PETA) protest against fur at a MyungDong shopping district on December 6, 2009 in Seoul, South Korea. The demonstration was organized by the PETA to protest against the use of fur in clothing. Michelle Cho, Christian Serratos and Jack Ryan hold posters out on M street in Georgetown during the unveiling of Serratos' PETA “Fur? I'd Rather Go Naked” poster at 3307 M St. NW on December 19, 2009 in Washington, DC. Michelle Cho holds a poster out on M street in Georgetown during the unveiling of Serratos' PETA “Fur? I'd Rather Go Naked” poster at 3307 M St. NW on December 19, 2009 in Washington, DC. An animal-rights activist holds a baseball bat as he stands next to a person wearing a seal costume during a protest against the killing of seals in Canada on March 29, 2010 in Munich, Germany. According to the animal-rights organisation PETA the Canadian government will allow 2010 to hunt 388.200 seals in Canda. Chantelle Houghton poses for a photograph during a PETA “Eating Meat Got You Down?” photocall at Smithfield Market on June 2, 2010 in London, England. PETA unveiled a pro-vegetarian campaign where Houghton holds a limp hot dog in an advert that links erectile dysfunction and eating meat. Twin sisters Jess and Lisa Origliasso of The Veronicas pose at a public event unveiling their new PETA ad on October 25, 2010 in Sydney, Australia. The pop-rock singers are in Australia to unveil the ad and discuss their anti-fur stance in support of the People for The Ethical Treatment of Animals of Australia. PETA members pose dressed as foxes during a photocall beneath the London Eye on December 21, 2010 in London, England. The group were campaigning against the use of animal skins in clothes and other garments.PETA volunteer Dana Silvester takes part in the “Bare Skin, Don't Wear Skin” PeTA protest at The Rink at Rockefeller Center on January 5, 2011 in New York City. Tamara Ecclestone poses with her dog Buster in a new poster ad for PETA that urges, “Be an Angel for Animals. Animals Deserve Respect, Patience, and Understanding”.
