Diesel's Fuel For Life


    Diesel had launched their much-anticipated Fuel For Life Factory website yesterday, October 22, 2007.

    The site gives the limited 20,000 people the opportunity to create a personalized fragrance by designing and dressing a perfume after their own style and imagination. You’re given 10 color choices for the leather pouch and strap and the opportunity to select from a dozen logos to be laser-engraved.

    “Everyone, man or woman, can now express their style by dressing the bottle which encases the sexy and energetic elixir. A way for Diesel to invite the internet user to express their personality and membership of the Diesel community, a generation of hedonists for whom anything goes,” a Diesel press release said.

    The limited edition fragrances are estimated to sell for $120 (80 Euros, 55 British pounds) beginning October 22, and will be distributed in the U.S., Canada, United Kingdom, France, Germany, Italy, Spain, Austria, Finland, Ireland, Portugal and Netherlands.

    SourceSource URL: http://gbejadacosta.blogspot.com/2007/10/diesel-fuel-for-life.html
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