TOO FAT TO MODEL?

TOO FAT TO MODEL?

As an exercise in the absurdity that is the industry standard, we highlight a few models who have been chastised for their weight recently, dubbed “too fat” for fashion.


Boki Milinkovic

David Sciola
American model David Sciola (second) was rejected from Parisian runways, while models like Boki Milinkovic (first) were getting work.

“In Milan, I trimmed down to about 76kg [167 lb] so I would fit the clothes,” says Sciola. ” I am 6′2″, so for me I would say that’s underweight. Paris tends to be even skinnier than Milan. You’ve got designers like Dior who always go for anaemic, 17-year-old bodies… I don’t even go to Prada castings because I know I’m not going to get the work.”


Milinkovic, however, stands 6′3″ and 66kg [145lb]. His comparative success goes to show that, at least in the fashion world, “scrawn is the new brawn.”
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 Jen Hunter (first) was criticized for her weight on Britain’s Make Me a Supermodel, while competitor Marianne Berglund (second) was praised for having a “sensational” body.

One judge on the show called Hunter “fat, lazy, and greedy.” Meanwhile, Berglund was congratulated for her figure, despite having a BMI of 16.1 – well below the CDC’s categorization of being underweight (defined as a BMI of 18.5 or lower).
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 Former Wonderbra model Katie Green quit her job after being repeatedly told she was too fat. To poke fun at her former employers, she went on to work with Sony in the Bravia ZX1 flat screen ad campaign, asking “is this thin enough for you?” Kudos to Green for laughing at her critics and refusing to comply.
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 Karolina Kurkova, a Victoria Secret supermodel, came under fire at Sao Paulo fashion week (first), where critics said she had  ”love handles and cellulite.” We frankly can’t see a difference between this runway show and her Victoria Secret show (second) in 2008. Either way, this mother-to-be remains one of the Top 15 Highest Paid Models, according to Forbes, so critics be damned.
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 Eva Mendes was recently put in the position of defending her weight, after these new Calvin Klein ads emerged. Critics said she was too big to model, especially for Calvin Klein – a company notorious for using waifs like Kate Moss. “I don’t have a starving body, I have a healthy, toned body,” Mendes says. “I don’t think people should criticize my advert. I prepped for it a lot, and I think it’s great.”

Calvin Klein was less than supportive in this argument, however. CK President and CEO Tom Murry explained that the new campaign was “a departure from more slender body types that have been used in Calvin Klein Underwear ads. [It's] not so much about a trend of being more curvaceous. This product is made for a curvaceous woman.”

So, does this imply that Eva Mendes is (a) not slender, and (b) would only be hired in specific and rare instances, for fuller-figured products? Something is very wrong with this picture, indeed.
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 Famed Victoria Secret model-turned-media-mogul Heidi Klum was recently criticized by Wolfgang Joop for being “too fat” for the catwalk. Joop, a fashion designer and judge on Germany’s Next Top Model, told German GQ in February 2009 that Klum “is simply too heavy and has too big a bust. And she always grins so stupidly.”

Klum’s husband, Seal, fired back, saying that Joop’s remarks were “an insignificant statement coming from an even more insignificant source,” that he’s merely an unknown designer “looking for a little publicity.”


If anyone is in agreement with these critics that the models in question need to lose weight, we strongly suggest seeking professional help.


We can’t negotiate with disturbed fashion directors who demand their clothes be worn by corpses, much less the millions of minions who blindly follow suit. But we can come to terms with the fact that, as consumers, we always hold the upper hand. If we don’t like how they’re selling, what they’re saying, or who they’re starving in the name of fashion – then we won’t buy it. Money is a massive motivational tool, and it’s the most powerful picket sign we have. So let’s keep the protest pushing forward, in the name of health, human decency, and pure common sense.
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